Digitalisation et commerce en ligne : une chance pour les femmes entrepreneures
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Abstract
Cette étude examine l'impact de la digitalisation sur l'intention entrepreneuriale des femmes au Maroc, dans le contexte spécifique de l'économie marocaine. La recherche analyse six leviers numériques susceptibles de favoriser l'entrepreneuriat féminin : l'accès aux ressources numériques, l'inclusion financière digitale, le capital social numérique, la conciliation vie professionnelle-familiale, la visibilité sur les marchés et la reconnaissance sociale. Sur le plan méthodologique, l'étude utilise un modèle de Poisson (ML/QML) appliqué à un échantillon de femmes marocaines, mesurant l'impact de ces variables sur l'intention entrepreneuriale. Les résultats démontrent que cinq de ces six leviers exercent une influence positive significative, confirmant le rôle transformateur de la digitalisation dans l'autonomisation économique des femmes marocaines. Cependant, la conciliation vie professionnelle-familiale n'apparaît pas comme facteur déterminant, suggérant que les défis socioculturels persistent malgré les avancées numériques. Les implications politiques soulignent la nécessité de programmes adaptés au contexte marocain, combinant équipement numérique, renforcement des compétences digitales et solutions financières inclusives.
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